Pantone has officially announced that "Viva Magenta" is their choice for the top color in 2023. “We chose this color because we felt that it was an unconventional shade for an unconventional time, something that could present us with a new vision,” Leatrice Eiseman, executive director of the Pantone institute, told TIME.
Viva Magenta is supposed to signify strength in an assertive but not aggressive way, while also promoting a sense of optimism and joy. Pantone believes this is a color that this attention grabbing color will appeal to a wide audience, especially those with a "rebellious spirit," so it might be the perfect color to use for clients who want to make an impactful statement with their decorated apparel.
"It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."